Hashtag, who will play their home games at Haringey Borough’s Coles Park Stadium, have appointed former East Thurrock United assistant Jay Devereux as manager.

Devereux had been John Coventry’s number two at Vanarama National League South side East Thurrock United for seven seasons until taking a break from football at the start of last season.

A former midfielder with the likes of Dagenham & Redbridge, Ford United and Romford, he previously managed Dagenham & Redbridge reserve side and Redbridge before joining the Rocks.

The Hashtag United brand was created by YouTube star Spencer Owen in 2016 and boasts a fan-base of more than 370,000 YouTube subscribers.

They will begin life in the Thurlow Nunn League Eastern League, having initially been admitted to Spartan South Midlands League Division One.

The change of league followed an appeal by the club to feature in a division more suited to their location, with the company’s roots based in Essex.

The initial decision to house them in the Spartan South Midlands League had not been widely received by some clubs who believed they were pushing others out.